GoogleAdsSearchads360V0Resources__BiddingStrategy

import type { GoogleAdsSearchads360V0Resources__BiddingStrategy } from "https://googleapis.deno.dev/v1/searchads360:v0.ts";

A bidding strategy.

interface GoogleAdsSearchads360V0Resources__BiddingStrategy {

readonly campaignCount?: bigint;

currencyCode?: string;

readonly effectiveCurrencyCode?: string;

enhancedCpc?: GoogleAdsSearchads360V0Common__EnhancedCpc;

readonly id?: bigint;

maximizeConversions?: GoogleAdsSearchads360V0Common__MaximizeConversions;

maximizeConversionValue?: GoogleAdsSearchads360V0Common__MaximizeConversionValue;

name?: string;

readonly nonRemovedCampaignCount?: bigint;

resourceName?: string;

readonly status?:

| "UNSPECIFIED"

| "UNKNOWN"

| "ENABLED"

| "REMOVED";

targetCpa?: GoogleAdsSearchads360V0Common__TargetCpa;

targetImpressionShare?: GoogleAdsSearchads360V0Common__TargetImpressionShare;

targetOutrankShare?: GoogleAdsSearchads360V0Common__TargetOutrankShare;

targetRoas?: GoogleAdsSearchads360V0Common__TargetRoas;

targetSpend?: GoogleAdsSearchads360V0Common__TargetSpend;

readonly type?:

| "UNSPECIFIED"

| "UNKNOWN"

| "COMMISSION"

| "ENHANCED_CPC"

| "INVALID"

| "MANUAL_CPA"

| "MANUAL_CPC"

| "MANUAL_CPM"

| "MANUAL_CPV"

| "MAXIMIZE_CONVERSIONS"

| "MAXIMIZE_CONVERSION_VALUE"

| "PAGE_ONE_PROMOTED"

| "PERCENT_CPC"

| "TARGET_CPA"

| "TARGET_CPM"

| "TARGET_IMPRESSION_SHARE"

| "TARGET_OUTRANK_SHARE"

| "TARGET_ROAS"

| "TARGET_SPEND";

}

§Properties

readonly campaignCount?: bigint

[src]

Output only. The number of campaigns attached to this bidding strategy. This field is read-only.

currencyCode?: string

[src]

Immutable. The currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this currency can be set on creation and defaults to the manager customer's currency. For serving customers, this field cannot be set; all strategies in a serving customer implicitly use the serving customer's currency. In all cases the effective_currency_code field returns the currency used by the strategy.

readonly effectiveCurrencyCode?: string

[src]

Output only. The currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this is the currency set by the advertiser when creating the strategy. For serving customers, this is the customer's currency_code. Bidding strategy metrics are reported in this currency. This field is read-only.

enhancedCpc?: GoogleAdsSearchads360V0Common__EnhancedCpc

[src]

A bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.

readonly id?: bigint

[src]

Output only. The ID of the bidding strategy.

maximizeConversions?: GoogleAdsSearchads360V0Common__MaximizeConversions

[src]

An automated bidding strategy to help get the most conversions for your campaigns while spending your budget.

maximizeConversionValue?: GoogleAdsSearchads360V0Common__MaximizeConversionValue

[src]

An automated bidding strategy to help get the most conversion value for your campaigns while spending your budget.

name?: string

[src]

The name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).

readonly nonRemovedCampaignCount?: bigint

[src]

Output only. The number of non-removed campaigns attached to this bidding strategy. This field is read-only.

resourceName?: string

[src]

Immutable. The resource name of the bidding strategy. Bidding strategy resource names have the form: customers/{customer_id}/biddingStrategies/{bidding_strategy_id}

readonly status?: "UNSPECIFIED" | "UNKNOWN" | "ENABLED" | "REMOVED"

[src]

Output only. The status of the bidding strategy. This field is read-only.

targetCpa?: GoogleAdsSearchads360V0Common__TargetCpa

[src]

A bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.

targetImpressionShare?: GoogleAdsSearchads360V0Common__TargetImpressionShare

[src]

A bidding strategy that automatically optimizes towards a chosen percentage of impressions.

targetOutrankShare?: GoogleAdsSearchads360V0Common__TargetOutrankShare

[src]

A bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor. This field is deprecated. Creating a new bidding strategy with this field or attaching bidding strategies with this field to a campaign will fail. Mutates to strategies that already have this scheme populated are allowed.

targetRoas?: GoogleAdsSearchads360V0Common__TargetRoas

[src]

A bidding strategy that helps you maximize revenue while averaging a specific target Return On Ad Spend (ROAS).

targetSpend?: GoogleAdsSearchads360V0Common__TargetSpend

[src]

A bid strategy that sets your bids to help get as many clicks as possible within your budget.

[src]

Output only. The type of the bidding strategy. Create a bidding strategy by setting the bidding scheme. This field is read-only.