BiddingStrategy

import type { BiddingStrategy } from "https://googleapis.deno.dev/v1/displayvideo:v4.ts";

Settings that control the bid strategy. Bid strategy determines the bid price.

interface BiddingStrategy {

demandGenBid?: DemandGenBiddingStrategy;

fixedBid?: FixedBidStrategy;

maximizeSpendAutoBid?: MaximizeSpendBidStrategy;

performanceGoalAutoBid?: PerformanceGoalBidStrategy;

youtubeAndPartnersBid?: YoutubeAndPartnersBiddingStrategy;

}

§Properties

demandGenBid?: DemandGenBiddingStrategy

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A bid strategy used by Demand Gen resources. It can only be used for a Demand Gen line item or ad group entity.

fixedBid?: FixedBidStrategy

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A strategy that uses a fixed bid price.

maximizeSpendAutoBid?: MaximizeSpendBidStrategy

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A strategy that automatically adjusts the bid to optimize to your performance goal while spending the full budget. At insertion order level, the markup_type of line items cannot be set to PARTNER_REVENUE_MODEL_MARKUP_TYPE_CPM. In addition, the performance_goal_type value assigned to an insertion order determines the possible line_item_type values available for line items under that insertion order: * BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPA, BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPC, and BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_AV_VIEWED only allow for LINE_ITEM_TYPE_DISPLAY_DEFAULT or LINE_ITEM_TYPE_VIDEO_DEFAULT line items. * BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CIVA and BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_IVO_TEN only allow for LINE_ITEM_TYPE_VIDEO_DEFAULT line items. * BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_REACH only allows for LINE_ITEM_TYPE_VIDEO_OVER_THE_TOP line items.

performanceGoalAutoBid?: PerformanceGoalBidStrategy

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A strategy that automatically adjusts the bid to meet or beat a specified performance goal. It is to be used only for a line item entity.

youtubeAndPartnersBid?: YoutubeAndPartnersBiddingStrategy

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A bid strategy used by YouTube and Partners resources. It can only be used for a YouTube and Partners line item or ad group entity.