MaximizeSpendBidStrategy

import type { MaximizeSpendBidStrategy } from "https://googleapis.deno.dev/v1/displayvideo:v4.ts";

A strategy that automatically adjusts the bid to optimize a specified performance goal while spending the full budget.

interface MaximizeSpendBidStrategy {

customBiddingAlgorithmId?: bigint;

maxAverageCpmBidAmountMicros?: bigint;

performanceGoalType?:

| "BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_UNSPECIFIED"

| "BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPA"

| "BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPC"

| "BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM"

| "BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CUSTOM_ALGO"

| "BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CIVA"

| "BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_IVO_TEN"

| "BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_AV_VIEWED";

raiseBidForDeals?: boolean;

}

§Properties

customBiddingAlgorithmId?: bigint

[src]

The ID of the Custom Bidding Algorithm used by this strategy. Only applicable when performance_goal_type is set to BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CUSTOM_ALGO. Warning: Starting April 1, 2025, assigning a custom bidding algorithm that uses floodlight activities not identified in floodlightActivityConfigs will return an error. Read more about this announced change.

maxAverageCpmBidAmountMicros?: bigint

[src]

The maximum average CPM that may be bid, in micros of the advertiser's currency. Must be greater than or equal to a billable unit of the given currency. For example, 1500000 represents 1.5 standard units of the currency.

performanceGoalType?: "BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_UNSPECIFIED" | "BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPA" | "BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPC" | "BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM" | "BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CUSTOM_ALGO" | "BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CIVA" | "BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_IVO_TEN" | "BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_AV_VIEWED"

[src]

Required. The type of the performance goal that the bidding strategy tries to minimize while spending the full budget. BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM is not supported for this strategy.

raiseBidForDeals?: boolean

[src]

Whether the strategy takes deal floor prices into account.