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BiddingStrategy

import type { BiddingStrategy } from "https://googleapis.deno.dev/v1/displayvideo:v3.ts";

Settings that control the bid strategy. Bid strategy determines the bid price.

interface BiddingStrategy {
fixedBid?: FixedBidStrategy;
maximizeSpendAutoBid?: MaximizeSpendBidStrategy;
performanceGoalAutoBid?: PerformanceGoalBidStrategy;
youtubeAndPartnersBid?: YoutubeAndPartnersBiddingStrategy;
}

§Properties

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A strategy that uses a fixed bid price.

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maximizeSpendAutoBid?: MaximizeSpendBidStrategy
[src]

A strategy that automatically adjusts the bid to optimize to your performance goal while spending the full budget. At insertion order level, the markup_type of line items cannot be set to PARTNER_REVENUE_MODEL_MARKUP_TYPE_CPM. In addition, when performance_goal_type is one of: * BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPA * BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPC * BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_AV_VIEWED , the line_item_type of the insertion order line items must be either: * LINE_ITEM_TYPE_DISPLAY_DEFAULT * LINE_ITEM_TYPE_VIDEO_DEFAULT , and when performance_goal_type is either: * BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CIVA * BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_IVO_TEN the line_item_type of the insertion order line items must be LINE_ITEM_TYPE_VIDEO_DEFAULT.

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performanceGoalAutoBid?: PerformanceGoalBidStrategy
[src]

A strategy that automatically adjusts the bid to meet or beat a specified performance goal. It is to be used only for a line item entity.

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A bid strategy used by YouTube and Partners resources. It can only be used for a YouTube and Partners line item or ad group entity.